Motives and Guidance for the Use of Sensory Marketing in Retailing : The Case of Nature & Découvertes
The competition within the retail industry enters a white-hot stage. In order to please customers, retailers are using variable methods to strive for market shares. Creating pleasant physical environment where customers enjoy coming to (Georges Olivereau in Engel 2010), plays a vital part in determi...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7884 |