Customer Co-creation and Dynamic Capabilities - An IKEA Case Study
Dynamic Capabilities of a firm bundle all the processes that enable it to sustain competitive advantage in today’s volatile markets. Study of the microfoundations of dynamic capabilities is a fairly new framework. Even so, it is a widely researched one. Customer co-creation has armored firms with a...
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| Format: | Others |
| Language: | English |
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KTH, Skolan för industriell teknik och management (ITM)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279752 |