Collection and Utilization of Market Information and Customer Insights within New Product Development
Corporate groups face many challenges related to the collection and utilization of market information and customer insight, which - if not properly dealt with - can lead to the loss of financial and competitive advantages. The corporate group that was the subject of the case study has a central prod...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
KTH, Maskinkonstruktion (Inst.)
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-297480 |