Microtransactions : A Study of Consumer Behavior and Virtual Goods/Services Among Students at Linköping University in Sweden

Within the realm of applications, a relatively new payment form has emerged: called Microtransactions. These small one-time payments (less than 10 Euros) offer an addendum to an existing app, service, or game. Microtransactions have generated a revenue stream largely due to the tech savvy segment of...

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Bibliographic Details
Main Authors: Artz, Brian, Kitcheos, Alex
Format: Others
Language:English
Published: Linköpings universitet, Företagsekonomi 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-129603

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