Scaffolding Crowd Work : An Empirical Analysis of its Effects on Quality of Work

Workers’ level of skill on online labor platforms varies greatly. To manage quality, requesters often decompose complex jobs into simple, repetitive, micro-tasks that pay in average $0.10 per task. Within the current system, workers waste a significant amount of time on finding micro-tasks while req...

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Bibliographic Details
Main Author: Streuer, Monika
Format: Others
Language:English
Published: Linköpings universitet, Institutionen för ekonomisk och industriell utveckling 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-143419
Description
Summary:Workers’ level of skill on online labor platforms varies greatly. To manage quality, requesters often decompose complex jobs into simple, repetitive, micro-tasks that pay in average $0.10 per task. Within the current system, workers waste a significant amount of time on finding micro-tasks while requesters still criticize the performance, struggle with decomposing complex work into micro-tasks, allocating these tasks appropriately and reintegrating the outcome to a final result. This paper explores how we can apply scaffolding approaches — examples, rubrics, task rationale, and step-by-step instructions — to improve work quality and enable workers to perform more complex tasks. In a between-subjects study, novice workers from a micro-task market performed tasks (writing product reviews and designing a slide deck) selected from a professional contractor market. Participants received either the original or a scaffolded task description. Blind-to-condition experts judged the performance of submissions. We found that scaffolding the crowd led workers to perform significantly better than workers without scaffolding. Moreover, a follow-up analysis shows that scaffolding micro-task workers results in work that is on par with workers from the high-pay contractor platform. Concluding, it is being discussed if, how and by who scaffolding in a crowdsourcing environment can and should be implemented.