Litorapid Media AB : En företagspresentation bestående av en hemsida och en cd-produktion

• Main Authors: Falck, Sara, Johansson, Karin
• Format: Others
• Language: Swedish
• Published: Linköpings universitet, Institutionen för teknik och naturvetenskap 2002
• Subjects: Datorteknik; Litorapid; hemsida; cd-produktion; multimeda; media; Computer Engineering
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1595

Litorapid Media AB is a printer and prepresscompany, located on Hisingen, Gothenburg. Litorapid is a relatively large company, and is therefore in great need of convenient contacts with becoming and present customers. Seeing that they work with the most rescent technique in the branch of printing, it is important that they market themselves in a modern way. The purpose with this project became, for that reason, to create a more contemporary home page for the company to catch new customers, as well as aninteractive presentation of the company to create a more personal contact with customers they alreay have. The home page was created in the programme Macromedia Dreamweaver 4, and its design is based on previouly distributed brochures. The interface is very much adapted to please the user. The interactive presentation of the company is created in Macromedia Director 7 and is divided into three different divisions. One part where you can get practical information concerning how to hand in information to Litorapid, one which serves the purpose of giving the same information as the home page, and the last and largest part is a tour of the company in eight steps, where one can follow a printed matter being produced from start to finish. The material used is gathered at Litorapid’s office with a digital camera and a videorecorder. The final result is a homepage and a presentation of the company, showing the activity of Litorapid in a appealing and personal way. Furthermore, it is easy for customers to find the information they need. The new hompage is modern, and the introduction helps to catch the eye of an Internet user. The interactive presentation of the company gives us more details of Litorapid’s activity and is entertaining as well as informative. With these two marketing products Litorapid is shown as a contemporary printer.