Om värld och bevakning : en studie av en företagslednings omvärldsbild och dess samband med omvärldsbevakningen

• Main Authors: Strömkvist, Olof, Zouaoui, Samir
• Format: Others
• Language: Swedish
• Published: Linköpings universitet, Ekonomiska institutionen 2003
• Subjects: Business and economics; Business intelligence; perception; Volvo Competence Center; Ekonomi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1726

Background: Increasing globalization makes companies more influenced than before by actors and factors in their environment. For some this has lead to a more dynamic and complicated business context. Therefore it is of strategic importance to understand what is currently going on as well as to have a general idea of what the future brings. Purpose: To contribute to a deeper understanding of how a corporate management can perceive its business environment and how it affects he gathering of business information from a strategic perspective. Realisation: In-depth interviews were conducted with all four members of the management in the studied company, Volvo Competence Center in Skovde, Sweden. Conclusions: The company's business context was perceived predominantely congruently by the management. Business intelligence was found to be linked mostly to personal areas of resposibility. A model was produced to show the connection between perception of environment and gathering of business information, and VCC was applied in this model.