Digital profilering av lyxvarumärken inom retail : Uppbyggnad av en exklusiv kundupplevelse i en digital kontext
Title: Digital profiling of luxury brands within retail Digital sales in retail have increased significantly over the past decade and the trend has accelerated as a result of the current Covid-19 pandemic. Motives for luxury consumption are often described as the symbolic desire to achieve a certain...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linköpings universitet, Institutionen för ekonomisk och industriell utveckling
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176597 |