Facebook i offentlig sektor : - en kvalitativ intervjustudie med Kriminalvården, Sjöfartsverket, SMHI och Katrineholms kommun om deras närvaro på Facebook.
Abstract: Facebook in the Public Sector - qualitative interviewstudy with The Swedish maritime Administration, the Swedish Meteorological and Hydrological Institute, the Swedish prison and Probation services and the municipality of Katrineholm about their precense on Facebook. In my bachelor’s thes...
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Linköpings universitet, Medie- och kommunikationsvetenskap
2012
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ndltd-UPSALLA1-oai-DiVA.org-liu-752592013-01-08T13:36:40ZFacebook i offentlig sektor : - en kvalitativ intervjustudie med Kriminalvården, Sjöfartsverket, SMHI och Katrineholms kommun om deras närvaro på Facebook.sweHuddén, JonnaLinköpings universitet, Medie- och kommunikationsvetenskapLinköpings universitet, Filosofiska fakulteten2012FacebookSociala medierOffentlig kommunikationoffentlig sektormyndighet Abstract: Facebook in the Public Sector - qualitative interviewstudy with The Swedish maritime Administration, the Swedish Meteorological and Hydrological Institute, the Swedish prison and Probation services and the municipality of Katrineholm about their precense on Facebook. In my bachelor’s thesis I have studied how three government authority and one municipality uses or don’t use Facebook in their communication towards the citizens. I have chosen to study four different cases, to see if there are any significant similarities or differences between how the different services are working with their communication. I have chosen to explore my cases through semi-structured qualitative interviews, where I met communications officers of every organisation face to face. I have found out that there is not one right way to communicate through Facebook, every organisations decisions must be based on their own mission, aims and objectives. And I have seen that both the transmitter and the receiver need to mature into the new acting of this new channel - Facebook. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-75259application/pdfinfo:eu-repo/semantics/openAccess |
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Facebook Sociala medier Offentlig kommunikation offentlig sektor myndighet |
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Facebook Sociala medier Offentlig kommunikation offentlig sektor myndighet Huddén, Jonna Facebook i offentlig sektor : - en kvalitativ intervjustudie med Kriminalvården, Sjöfartsverket, SMHI och Katrineholms kommun om deras närvaro på Facebook. |
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Abstract: Facebook in the Public Sector - qualitative interviewstudy with The Swedish maritime Administration, the Swedish Meteorological and Hydrological Institute, the Swedish prison and Probation services and the municipality of Katrineholm about their precense on Facebook. In my bachelor’s thesis I have studied how three government authority and one municipality uses or don’t use Facebook in their communication towards the citizens. I have chosen to study four different cases, to see if there are any significant similarities or differences between how the different services are working with their communication. I have chosen to explore my cases through semi-structured qualitative interviews, where I met communications officers of every organisation face to face. I have found out that there is not one right way to communicate through Facebook, every organisations decisions must be based on their own mission, aims and objectives. And I have seen that both the transmitter and the receiver need to mature into the new acting of this new channel - Facebook. |
author |
Huddén, Jonna |
author_facet |
Huddén, Jonna |
author_sort |
Huddén, Jonna |
title |
Facebook i offentlig sektor : - en kvalitativ intervjustudie med Kriminalvården, Sjöfartsverket, SMHI och Katrineholms kommun om deras närvaro på Facebook. |
title_short |
Facebook i offentlig sektor : - en kvalitativ intervjustudie med Kriminalvården, Sjöfartsverket, SMHI och Katrineholms kommun om deras närvaro på Facebook. |
title_full |
Facebook i offentlig sektor : - en kvalitativ intervjustudie med Kriminalvården, Sjöfartsverket, SMHI och Katrineholms kommun om deras närvaro på Facebook. |
title_fullStr |
Facebook i offentlig sektor : - en kvalitativ intervjustudie med Kriminalvården, Sjöfartsverket, SMHI och Katrineholms kommun om deras närvaro på Facebook. |
title_full_unstemmed |
Facebook i offentlig sektor : - en kvalitativ intervjustudie med Kriminalvården, Sjöfartsverket, SMHI och Katrineholms kommun om deras närvaro på Facebook. |
title_sort |
facebook i offentlig sektor : - en kvalitativ intervjustudie med kriminalvården, sjöfartsverket, smhi och katrineholms kommun om deras närvaro på facebook. |
publisher |
Linköpings universitet, Medie- och kommunikationsvetenskap |
publishDate |
2012 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-75259 |
work_keys_str_mv |
AT huddenjonna facebookioffentligsektorenkvalitativintervjustudiemedkriminalvardensjofartsverketsmhiochkatrineholmskommunomderasnarvaropafacebook |
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