Corporate Identity Management : A case study of Corporate Identity within Linnaeus University 

Linnaeus University was created January first, 2010 and set step in to a market where the competition between universities is increasing. It’s in fact increasing to a degree where universities might be forced to shut down as a result of the competition. As the competition is growing, schools marketi...

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Bibliographic Details
Main Authors: Kansbod, Mathias, Wang Andresen, Fredrik
Format: Others
Language:English
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2012
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19438

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