Kärlek – hetare än någonsin : En studie av förändringen i Fridas sex- och kärleksrapportering mellan år 1991 och 2012

• Main Authors: Bengtsson, Johanna, Nilsson, Annika
• Format: Others
• Language: Swedish
• Published: Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV 2013
• Subjects: Frida; teenage-magazines; sexual identity; sex; love-relationships; media; teenage sexuality
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-24182

In Swedish shops today there are a lot of magazines aimed at teenagers, which fight for young girls’ attention. These teenage-magazines are one of the most important sources for young girls to get information about sex and love-relationships; therefor it’s important how these magazines portray it.  We have examined how the magazine Frida has portrayed sex and love-relationships from 1991 until today. The way sex and love-relationships are portrayed in Frida’s articles affect the young readers in their process of building an identity.  Using a combined rhetoric- and discourse analysis we found that the main focus in Frida is for the reader to have a love-relationship with a guy, instead of a physical sex-relationship. Frida uses all the rhetorical tools to convince their readers that what they are telling them is the right way to think and behave.