The World Heritage as a Brand : Case study of World Heritage brand usage by sites and their stakeholders in context ofSweden and Denmark

The World Heritage as a Brand : Case study of World Heritage brand usage by sites and their stakeholders in context ofSweden and Denmark

The UNESCO World heritage inscription has become popular with 1000+ sites nowadays, when it was introduced after the Second World War in order to protect significant areas such as landscapes and buildings. The popularity is visible in terms of touristic benefits and shows an attractive feature for t...

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Bibliographic Details
Main Authors: Grätzer, Matus, Rengard, Martin, Terlouw, Frank
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE) 2015
Subjects:
World Heritage
Tourism
Branding
Networking
Stakeholder approach.
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44533

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