Sociala medievanor

• Main Author: Johansson, Sanna
• Format: Others
• Language: Swedish
• Published: Linnéuniversitetet, Institutionen för kulturvetenskaper (KV) 2016
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49660

This study aims to see whether or not there is a need to seek and find information about organisations on social media. This was done by choosing an organisation active on more than one social media, in this case the Swedish Armed Forces. The study was done through a web survey which was sent out on social media. The questions establish age and relation to the Swedish Armed Forces, how the participants’ social media use looks like, and how their social media use is applied when it comes to the social media of the Armed Forces.   The result of the web survey showed that most of the participants were active on more than one social media, and that they sometimes interacted with organisations on social media. The survey also showed that they were more reluctant to engage with the Armed Forces or to look for information about them on social media, but that if a post was of interest to them, they would klick on it.   The result of this study shows that there is no information-seeking need that can be gratified with social media, but that if they saw something interesting, they would go back, or click on posts to satisfy new needs.