Social Media Marketing System Aiming at Increasing Purchase Intentions on B2c E-Commerce Sites
The purpose of this thesis is to analyse and to explore how B2C e-commerce businesses could use social media marketing strategies to increase their consumers purchase intentions on their sites. Findings enabled the development and research of a comprehensive social media marketing system which inclu...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för medieteknik (ME)
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54255 |
