Volvo sold to China
This research study focuses on the development in media representation of the transaction – Volvo sold to China, from its conception up to finality. Rather than accepting the power of media in the dissemination of information, this study argues that the representation of China in Dagens Industri is...
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Malmö högskola, Fakulteten för kultur och samhälle (KS)
2010
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ndltd-UPSALLA1-oai-DiVA.org-mau-232632020-11-25T05:30:44ZVolvo sold to ChinaengPuerto Elizalde, Luzvian LorenaBarlach, RomeldaMalmö högskola, Fakulteten för kultur och samhälle (KS)Malmö högskola, Fakulteten för kultur och samhälle (KS)Malmö högskola/Kultur och samhälle2010SwedenChinaContent AnalysisOrientalismNewspapersMedia RepresentationVolvoGeelySocial SciencesSamhällsvetenskapThis research study focuses on the development in media representation of the transaction – Volvo sold to China, from its conception up to finality. Rather than accepting the power of media in the dissemination of information, this study argues that the representation of China in Dagens Industri is deeply rooted in embedded core values, having it known that Volvo is the pride of Sweden. By analyzing the content of the twenty selected articles based on designed categories and their relevance to the period it falls, it is shown how it is possible for embedded core values of Sweden be reinforced by media and shape the representation of China. While the influence of media is perceptible, the analysis of the articles suggests the existence of reference points and the meaning of perceptible faculties only through comparison. Using the theoretical frameworks of orientalism and representation, it was made evident that the negative representation is higher when the dominant motives of media supports and reinforces the embedded Swedish core values. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23263Local 10334application/pdfinfo:eu-repo/semantics/openAccess |
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English |
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Sweden China Content Analysis Orientalism Newspapers Media Representation Volvo Geely Social Sciences Samhällsvetenskap |
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Sweden China Content Analysis Orientalism Newspapers Media Representation Volvo Geely Social Sciences Samhällsvetenskap Puerto Elizalde, Luzvian Lorena Barlach, Romelda Volvo sold to China |
description |
This research study focuses on the development in media representation of the transaction – Volvo sold to China, from its conception up to finality. Rather than accepting the power of media in the dissemination of information, this study argues that the representation of China in Dagens Industri is deeply rooted in embedded core values, having it known that Volvo is the pride of Sweden. By analyzing the content of the twenty selected articles based on designed categories and their relevance to the period it falls, it is shown how it is possible for embedded core values of Sweden be reinforced by media and shape the representation of China. While the influence of media is perceptible, the analysis of the articles suggests the existence of reference points and the meaning of perceptible faculties only through comparison. Using the theoretical frameworks of orientalism and representation, it was made evident that the negative representation is higher when the dominant motives of media supports and reinforces the embedded Swedish core values. |
author |
Puerto Elizalde, Luzvian Lorena Barlach, Romelda |
author_facet |
Puerto Elizalde, Luzvian Lorena Barlach, Romelda |
author_sort |
Puerto Elizalde, Luzvian Lorena |
title |
Volvo sold to China |
title_short |
Volvo sold to China |
title_full |
Volvo sold to China |
title_fullStr |
Volvo sold to China |
title_full_unstemmed |
Volvo sold to China |
title_sort |
volvo sold to china |
publisher |
Malmö högskola, Fakulteten för kultur och samhälle (KS) |
publishDate |
2010 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23263 |
work_keys_str_mv |
AT puertoelizaldeluzvianlorena volvosoldtochina AT barlachromelda volvosoldtochina |
_version_ |
1719359357537222656 |