The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective

The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective

Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies P...

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Bibliographic Details
Main Authors: Heingraj, Sasawan, Luenglertkul, Varin
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2011
Subjects:
small e-commerce business
brand loyalty
e-loyalty
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12673

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12673

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