Nyinflyttad : En analys av tidningen ”Nyinflyttad” som skickas till alla nya Arvikabor

• Main Author: Abdullahi, Beyar
• Format: Others
• Language: Swedish
• Published: Mälardalens högskola, Akademin för innovation, design och teknik 2012
• Subjects: Informationsdesign; läsbarhet; läslighet
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-27917

This thesis aims to provide Arvika with a deeper insight into what their new residents think about the information they receive. Anyone moving to Arvika gets the magazine “Nyinflyttad/Recently moved in" sent home. The year 2011 Arvika had 1017 new residents, and they all got the same version of the magazine "Nyinflyttad/Recently moved in." A simpler version of the magazine hasn’t been made, although the municipality is aware that it is needed. The aim of my thesis is to see if the information that Arvika is sending to its new residents in meeting their information needs.  To get the answer on this question, I have examined data from the target group perspective. Through a focus group and various interviews, I have come up with a design proposal that is informative, clear and easy to read. I also think that my design proposal would benefit a much wider audience.