Customer Relationship Management: A tool for consumer relationship development : A case study of Swedbank

Bibliographic Details
Main Authors: Samusenko, Krystyna, Malende, Mariam, Tootmaa, Kristi
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2015
Subjects:
CRM
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28541
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spelling ndltd-UPSALLA1-oai-DiVA.org-mdh-285412015-08-18T04:53:33ZCustomer Relationship Management: A tool for consumer relationship development : A case study of SwedbankengSamusenko, KrystynaMalende, MariamTootmaa, KristiMälardalens högskola, Akademin för ekonomi, samhälle och teknikMälardalens högskola, Akademin för ekonomi, samhälle och teknikMälardalens högskola, Akademin för ekonomi, samhälle och teknik2015CRMSwedbankan interaction modelrelationship managementStudent thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28541application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
topic CRM
Swedbank
an interaction model
relationship management
spellingShingle CRM
Swedbank
an interaction model
relationship management
Samusenko, Krystyna
Malende, Mariam
Tootmaa, Kristi
Customer Relationship Management: A tool for consumer relationship development : A case study of Swedbank
author Samusenko, Krystyna
Malende, Mariam
Tootmaa, Kristi
author_facet Samusenko, Krystyna
Malende, Mariam
Tootmaa, Kristi
author_sort Samusenko, Krystyna
title Customer Relationship Management: A tool for consumer relationship development : A case study of Swedbank
title_short Customer Relationship Management: A tool for consumer relationship development : A case study of Swedbank
title_full Customer Relationship Management: A tool for consumer relationship development : A case study of Swedbank
title_fullStr Customer Relationship Management: A tool for consumer relationship development : A case study of Swedbank
title_full_unstemmed Customer Relationship Management: A tool for consumer relationship development : A case study of Swedbank
title_sort customer relationship management: a tool for consumer relationship development : a case study of swedbank
publisher Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
publishDate 2015
url http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28541
work_keys_str_mv AT samusenkokrystyna customerrelationshipmanagementatoolforconsumerrelationshipdevelopmentacasestudyofswedbank
AT malendemariam customerrelationshipmanagementatoolforconsumerrelationshipdevelopmentacasestudyofswedbank
AT tootmaakristi customerrelationshipmanagementatoolforconsumerrelationshipdevelopmentacasestudyofswedbank
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