What drives Purchase Intent in E-commerce? Brand Equity or Product Reviews

What drives Purchase Intent in E-commerce? Brand Equity or Product Reviews

Bibliographic Details
Main Authors: Scherler, Hendrik, Axe, Nils
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2020
Subjects:
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48204
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spelling ndltd-UPSALLA1-oai-DiVA.org-mdh-482042020-06-18T03:40:20ZWhat drives Purchase Intent in E-commerce? Brand Equity or Product ReviewsengScherler, HendrikAxe, NilsMälardalens högskola, Akademin för ekonomi, samhälle och teknik2020Business AdministrationFöretagsekonomiStudent thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48204application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
topic Business Administration
Företagsekonomi
spellingShingle Business Administration
Företagsekonomi
Scherler, Hendrik
Axe, Nils
What drives Purchase Intent in E-commerce? Brand Equity or Product Reviews
author Scherler, Hendrik
Axe, Nils
author_facet Scherler, Hendrik
Axe, Nils
author_sort Scherler, Hendrik
title What drives Purchase Intent in E-commerce? Brand Equity or Product Reviews
title_short What drives Purchase Intent in E-commerce? Brand Equity or Product Reviews
title_full What drives Purchase Intent in E-commerce? Brand Equity or Product Reviews
title_fullStr What drives Purchase Intent in E-commerce? Brand Equity or Product Reviews
title_full_unstemmed What drives Purchase Intent in E-commerce? Brand Equity or Product Reviews
title_sort what drives purchase intent in e-commerce? brand equity or product reviews
publisher Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
publishDate 2020
url http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48204
work_keys_str_mv AT scherlerhendrik whatdrivespurchaseintentinecommercebrandequityorproductreviews
AT axenils whatdrivespurchaseintentinecommercebrandequityorproductreviews
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