Truly Global, Proudly Scandinavian: Exploring Swedish Nation Branding on Volvo’s International Instagram Channel
This research investigates the interaction between corporate branding and nation branding using the case of Swedish nation branding on Volvo’s international Instagram channel. It aims to find out which topics of the Swedish nation brand are addressed by Volvo and where and how frequently the referen...
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| Format: | Others |
| Language: | English |
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Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-75156 |