Att leva grönt är skönt – men tänker vi likadant? : En retorisk analys av Coop som grönt företag
The purpose of this study is to examine a brand’s green marketing and its consumers’ perception of it in order to compare these views. The idea is to find a potential gap and what effect it may have on the brand. A case study has therefore been made with the grocery market brand Coop with focus on o...
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Institutionen för kultur och lärande
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25125 |