Destination Spa Darkov : A study reviewing options for a full spa experience
Tourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. In this thesis, the focus is on wellness tourism with...
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Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik
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ndltd-UPSALLA1-oai-DiVA.org-sh-254232014-12-12T04:53:54ZDestination Spa Darkov : A study reviewing options for a full spa experienceengSpacilova, KaterinaSödertörns högskola, Institutionen för naturvetenskap, miljö och teknik2014wellness tourismspawell-being‘destination spa’nutritionphysical activitymental balanceDarkov SpaTourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. In this thesis, the focus is on wellness tourism with a case study aimed at spa industry in author’s residential country, Czech Republic. Thesis strives not to use standard marketing or management processes, but rather propose out of box solution, which allows gaining full spa experience. Since well-being is seen as one of actual drivers of consumer demand, an authentic spa concept called ‘destination spa’ is brought forward for solving current, local spa inability to be profitable. Key elements are nutrition, physical activity and mental balance. These are further examined and their real contribution is discussed. Within the case study, mix of these arguments is specifically applied to Darkov Spa, Karviná. In addition to that, data gathered from questionnaire enabled to use quantitative research methods to find out if proposed changes are favoured according to local taste. The results showed that suggested solution has a positive impact on local clientele, which will contribute towards increased visit rate. Due to this fact, research’s proposed idea is a convenient incentive for re-opening Darkov Spa. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25423application/pdfinfo:eu-repo/semantics/openAccess |
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wellness tourism spa well-being ‘destination spa’ nutrition physical activity mental balance Darkov Spa |
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wellness tourism spa well-being ‘destination spa’ nutrition physical activity mental balance Darkov Spa Spacilova, Katerina Destination Spa Darkov : A study reviewing options for a full spa experience |
description |
Tourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. In this thesis, the focus is on wellness tourism with a case study aimed at spa industry in author’s residential country, Czech Republic. Thesis strives not to use standard marketing or management processes, but rather propose out of box solution, which allows gaining full spa experience. Since well-being is seen as one of actual drivers of consumer demand, an authentic spa concept called ‘destination spa’ is brought forward for solving current, local spa inability to be profitable. Key elements are nutrition, physical activity and mental balance. These are further examined and their real contribution is discussed. Within the case study, mix of these arguments is specifically applied to Darkov Spa, Karviná. In addition to that, data gathered from questionnaire enabled to use quantitative research methods to find out if proposed changes are favoured according to local taste. The results showed that suggested solution has a positive impact on local clientele, which will contribute towards increased visit rate. Due to this fact, research’s proposed idea is a convenient incentive for re-opening Darkov Spa. |
author |
Spacilova, Katerina |
author_facet |
Spacilova, Katerina |
author_sort |
Spacilova, Katerina |
title |
Destination Spa Darkov : A study reviewing options for a full spa experience |
title_short |
Destination Spa Darkov : A study reviewing options for a full spa experience |
title_full |
Destination Spa Darkov : A study reviewing options for a full spa experience |
title_fullStr |
Destination Spa Darkov : A study reviewing options for a full spa experience |
title_full_unstemmed |
Destination Spa Darkov : A study reviewing options for a full spa experience |
title_sort |
destination spa darkov : a study reviewing options for a full spa experience |
publisher |
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik |
publishDate |
2014 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25423 |
work_keys_str_mv |
AT spacilovakaterina destinationspadarkovastudyreviewingoptionsforafullspaexperience |
_version_ |
1716726688650362880 |