Segmentering och målgrupper inom gymbranschen : En kvalitativ studie kring gymmens kundlojalitet samt åtgärder för gymkedjor för ökad kundlojalitet i strävan mot lönsamma kundrelationer

The current health trend in Sweden has created a gym industry where the competition hardens for each day. Dominant actors fight for customers and the customers are many. The basic need of being psychically active is with each individual and therefore everyone, in theory becomes potential customers f...

Full description

Bibliographic Details
Main Authors: Gustavsson, Christoffer, Alaniva, Jussi
Format: Others
Language:Swedish
Published: Södertörns högskola, Företagsekonomi 2018
Subjects:
gym
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37713

Similar Items