Tate Modern in the Digital Age : A case study addressing the use of digital technology, audience interaction and participation at Tate Modern

• Main Author: Hammargren, Erika
• Format: Others
• Language: English
• Published: Stockholms universitet, JMK 2017
• Subjects: Tate Modern; digital technologies; participation; interaction.; Media and Communications; Medie- och kommunikationsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-144108

The previous Head of Digital at Tate, John Stack, argues that digital transformation and the audience’s increasing expectation of participation are the two major changes during the last ten years (Mitchell 2014). This thesis addresses Tate Modern’s use of digital technologies with focus on how audience interaction and participation is facilitated through the affordances of digital technology. Additionally, this thesis examines how Tate’s digital policies corresponds with Tate Modern’s actual practices, online and onsite, regarding audience participation and interaction.  Discrepancies regarding Tate Modern’s practical approach to audience interaction and participation in relation to its policies were identified. The audience was not genuinely invited to participate through digital technologies during the examined period.  Tate Modern, although being a leader in its field, still has some way to go in its digital development and its approach towards the audience before becoming a truly participatory museum.