The creamy crack : An anthropological on the natural hair community in Sweden

• Main Author: Vierimaa, Maija
• Format: Others
• Language: English
• Published: Stockholms universitet, Socialantropologiska institutionen 2017
• Subjects: Norms; body; aesthetics; beauty standards; hair; afro; Afro-Swedes; social media; YouTube; digital anthropology; natural hair community; representation; social constructions; Normer; skönhet; afrohår; hår; kroppen; sociala medier; Youtube; afro-svenskar; sociala konstruktioner; digital antropologi; Social Anthropology; Socialantropologi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-182533

The thesis explores the impact that dominating Swedish aesthetic norms and beauty standards have on the subjective experiences of Afro-Swedes and their hair. Also, it examines why Afro-Swedes who previously have been straightening their hair have chosen a natural hair style. Moreover, the thesis also discusses which influence Youtube has in encouraging women to 'go natural'. The research is based on semi-structured interviews of seven women. The study is located at the theoretical meeting-point between hair, ethnicity, and the social and agentic body, on the one hand, and, on the other hand, digital anthropology. It explores the social dimension of hair and how hair, as a part of the body, has the capacity to participate in the creation of social meaning and also, enables agency in the social world. It shows that hair practices and styling strategies can be symbolic, social and agentic and that hair can manifest social and cultural order. Also, it opens up for further questions regarding Afro-Swedes and their hair in relation to beauty standards, normativity and representation, on the societal level as well as the individual.