Det Webbaserade kundmötet : En teoretisk analys av användares erfarenheter, upplevelser och attityder i mötet med kommersiella webbplatser
This paper aims to discover if the customers meeting with a company’s website can be described through theories derived from both web usability and theories concerning physical meetings between customers and salespersons in a traditional way. The conducted research involves five interviews as well a...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Stockholms universitet, Företagsekonomiska institutionen
2006
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6519 |
| Summary: | This paper aims to discover if the customers meeting with a company’s website can be described through theories derived from both web usability and theories concerning physical meetings between customers and salespersons in a traditional way. The conducted research involves five interviews as well as participating observations witch where analyzed with a hermeneutical approach. The most prominent results are that the web based customer meeting can be described through both of the theoretical perspectives witch results in a broader and more colorful portrayal of the individuals encounter with a commercial website. |
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