Trenden OCR, vad är det som lockar? : En studie om resemotiv för högt och lågt involverade människor inom OCR.

• Main Author: Björnander, Niklas
• Format: Others
• Language: Swedish
• Published: Umeå universitet, Kulturgeografi 2017
• Subjects: Active sport tourism; Travel career; Travel motivation; Serious leisure; Human Geography; Kulturgeografi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137295

Abstract Sport tourism is one of the fastest growing segments in the tourism industry, and more and more people seek to have an active holiday. In the same time OCR (obstacle course race) is one of the fastest growing sports in the world. To sustain and develop this new phenomenon it is important to know why people are traveling to participate and what factors which are important to different groups. This thesis aim is to study the underlying motives underpinning for travel and participation in OCR races, and also link this to the destination where the OCR race takes place. More specifically, the study investigates if there are any differences in motives for traveling to participate in OCR amongst highly involved people and people with low involvement in OCR. The study is based on a questionnaire survey that have been distributed to people that are, more or less, involved in OCR. The study has been conducted by statistically analyzing data from the survey. The result showed that there are inner motives, such as challenge oneself, to feel connected to others and to create memories, rather than outer factors on the destination that drives people to travel to participate in OCR races. In terms of differences between the groups (hi and low involved people in OCR) it was social factors and identification that differ the most, where highly involved people appear to value fellowship, enjoyment and participation because of lifestyle to a greater degree than low involved people.