Bungle in the jungle : H&Ms kriskommunikation under tröjskandalen i januari 2018
In early January 2018, the clothing company H&M released a new collection for children. One of the sweaters in the collection was printed with the text "Coolest monkey in the jungle". The shirt was worn by a dark-skinned child and H&M was accused of racism. This is because...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Umeå universitet, Institutionen för kultur- och medievetenskaper
2018
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-146608 |