Me, Myself, and AI : Case study: human-machine co-creation explored in design

• Main Author: Wikström, Daniel
• Format: Others
• Language: English
• Published: Umeå universitet, Institutionen för informatik 2018
• Subjects: human-machine co-creativity; customer journey mapping; designer attitudes; collaborative artificial intelligence; in field; case study; Human Aspects of ICT; Mänsklig interaktion med IKT
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-149632

The current case study served to investigate roles, uses, attitudes, and future implications of a collaborative artificial intelligence system [CAIS] at a user experience and service design firm. Due to the shortage in the body of literature for human machine co-creative collaboration, this study obliged in expanding on it from a qualitative and conceptual level. Findings from a thematic analysis on design practitioners, indicated three main themes: Attitudes, Attributes, and Awareness. Main findings indicate that negative attitudes affect how much autonomy is ascribed to CAIS; There is a lack of actuating design with this type of technology, partly due to lack of knowledge but also a central authority in the community; CAIS is perceived to foster creativity, but not truly collaboratively; Finally, ethical considerations towards designing with such intelligent systems are discussed both regarding the designer and the design process, but also towards the end-user.