The Development of an Appropriate Strategy Map : An application of strategy map theory on China Mobile
After several years practice and research, companies and researchers have agreed thatmanagement of a company can not only rely on financial performance measures, butnon-financial measures should be also included in the set of tools. One of the mostpopular approaches to solve this problem are BSC (Ba...
Main Authors: | Zhao, Lei, Chen, Meng |
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Format: | Others |
Language: | English |
Published: |
Umeå universitet, Handelshögskolan vid Umeå universitet
2008
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-26932 |
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