The Development of an Appropriate Strategy Map : An application of strategy map theory on China Mobile

After several years practice and research, companies and researchers have agreed thatmanagement of a company can not only rely on financial performance measures, butnon-financial measures should be also included in the set of tools. One of the mostpopular approaches to solve this problem are BSC (Ba...

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Bibliographic Details
Main Authors: Zhao, Lei, Chen, Meng
Format: Others
Language:English
Published: Umeå universitet, Handelshögskolan vid Umeå universitet 2008
Subjects:
3G
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-26932

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