Evaluation of Brand Extensions : Exploring Factors Affecting Purchase and Recommendation Willingness of Brand Extensions

Evaluation of Brand Extensions : Exploring Factors Affecting Purchase and Recommendation Willingness of Brand Extensions

Bibliographic Details
Main Authors: Brännström, Hanna, Staffansson, Frida
Format: Others
Language:English
Published: Umeå universitet, Företagsekonomi 2013
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-79850
id ndltd-UPSALLA1-oai-DiVA.org-umu-79850
record_format oai_dc
spelling ndltd-UPSALLA1-oai-DiVA.org-umu-798502013-09-12T04:29:49ZEvaluation of Brand Extensions : Exploring Factors Affecting Purchase and Recommendation Willingness of Brand ExtensionsengBrännström, HannaStaffansson, FridaUmeå universitet, FöretagsekonomiUmeå universitet, Företagsekonomi2013Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-79850application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
author Brännström, Hanna
Staffansson, Frida
spellingShingle Brännström, Hanna
Staffansson, Frida
Evaluation of Brand Extensions : Exploring Factors Affecting Purchase and Recommendation Willingness of Brand Extensions
author_facet Brännström, Hanna
Staffansson, Frida
author_sort Brännström, Hanna
title Evaluation of Brand Extensions : Exploring Factors Affecting Purchase and Recommendation Willingness of Brand Extensions
title_short Evaluation of Brand Extensions : Exploring Factors Affecting Purchase and Recommendation Willingness of Brand Extensions
title_full Evaluation of Brand Extensions : Exploring Factors Affecting Purchase and Recommendation Willingness of Brand Extensions
title_fullStr Evaluation of Brand Extensions : Exploring Factors Affecting Purchase and Recommendation Willingness of Brand Extensions
title_full_unstemmed Evaluation of Brand Extensions : Exploring Factors Affecting Purchase and Recommendation Willingness of Brand Extensions
title_sort evaluation of brand extensions : exploring factors affecting purchase and recommendation willingness of brand extensions
publisher Umeå universitet, Företagsekonomi
publishDate 2013
url http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-79850
work_keys_str_mv AT brannstromhanna evaluationofbrandextensionsexploringfactorsaffectingpurchaseandrecommendationwillingnessofbrandextensions
AT staffanssonfrida evaluationofbrandextensionsexploringfactorsaffectingpurchaseandrecommendationwillingnessofbrandextensions
_version_ 1716597274916683776

Similar Items