Evaluation of Brand Extensions : Exploring Factors Affecting Purchase and Recommendation Willingness of Brand Extensions

Bibliographic Details
Main Authors:	Brännström, Hanna, Staffansson, Frida
Format:	Others
Language:	English
Published:	Umeå universitet, Företagsekonomi 2013
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-79850

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