Social Media Strategy in the Chinese Market : Weibo Platform Case Study
Problematisation Previous study has indicated that social media is an effective marketing tool. Moreover, Weibo, a Chinese social network contains large potential for the companies. However little theoretical guidance exists on what are the key features of Weibo marketing. Purpose and research quest...
Main Authors: | Wang, Yunchun, Ivanova, Anna |
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Format: | Others |
Language: | English |
Published: |
Uppsala universitet, Företagsekonomiska institutionen
2014
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230193 |
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