Att hitta användbarhetsproblem med Google Analytics - är det möjligt?

• Main Author: Dage, Sandra
• Format: Others
• Language: Swedish
• Published: Uppsala universitet, Avdelningen för visuell information och interaktion 2016
• Subjects: Google Analytics; Användbarhet; Expertutvärdering; Användbarhetstester; Human Computer Interaction; Människa-datorinteraktion (interaktionsdesign)
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-306925

The scope of research is usability problems and web analytics. This thesis examines whether or nor Google Analytics can point out the usability problems a website has, and describes the process of usability analysis of the two websites belonging to the organisation ArtDatabanken. The research is divided into two parts. The first part describes the collection of the usability problems ArtDatabanken had and what usability problems that were identified. The second part describes the Google Analytics analysis of the usability problems that were possible to investigate, how the study was designed and the result from that investigation. Finally, some recommendations are given on how Google Analytics should be improved to more effectively find potential usability problems. The results of the research show that Google Analytics can find some of the identified usability problems, but the automatic implementation and its standard reports is not effective enough. By tracking all of the events at the site, a better understanding of what users are doing during their visits could be obtained. This together with some changes of the built-in reports would increase the possibilities to find potential usability problems by using Google Analytics.