| Summary: | The field of sustainability reporting has been studied for a number of decades but how companies respond to sustainability reporting regulations is still understudied. To lessen the gap, this thesis uses an institutional perspective to analyze how Swedish financial companies respond to the new regulation demanding all larger companies to disclose a sustainability report. The thesis takes a qualitative approach by conducting interviews at seven companies to investigate how institutional elements influences their sustainability disclosure processes. Findings show that the content of the reports is not largely affected due to normative elements providing a higher standard than the regulation demands. The reason for this can to a large extent be explained by the use of accepted frameworks which acts as the norm. The thesis also finds that though the content is not largely affected, the regulation affects the internal processes, requiring companies to examine and evaluate their existing sustainability agendas. The findings provide a complement to existing research that to a large degree consists of quantitative research as it illuminates how companies view their sustainability report and the reasoning for disclosing it. The influence of regulation on sustainability reporting is still an understudied subject and more research is needed to address this gap.
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