Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers
Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it...
Main Authors: | Luong, Ngoc Anh Minh, Wang, Liangqi |
---|---|
Format: | Others |
Language: | English |
Published: |
Uppsala universitet, Företagsekonomiska institutionen
2019
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387796 |
Similar Items
-
Can Uppsala Model Explain the Internationalisation of Central European SMEs?
by: Marcela Tuzová, et al.
Published: (2015-12-01) -
Key success factors : The internationalisation of Swedish fashion companies
by: Lind, Stefan, et al.
Published: (2008) -
Brand value of online fashion retailers in Bangladesh
by: Rahman, Muhammad Muktadir
Published: (2020) -
The Appeal of Fashion Retailing as a Career: Perceptions of Fashion Merchandising Students
by: Daniels, Susan Leigh
Published: (1994) -
The In Between: An Indepth Look at Fashion Retail Waste
by: Merritt, Kelsey Ann, Merritt
Published: (2020)