Konstruerad legitimitet eller samhällsmedvetenhet? : En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter.
Title: Constructed legitimacy or social responsibility? A qualitative study of the tour operator TUI’s CSR-communication directed to Swedish consumers (Konstruerad legitimitet eller samhällsmedvetenhet? En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter) Authors: ...
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Uppsala universitet, Medier och kommunikation
2020
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ndltd-UPSALLA1-oai-DiVA.org-uu-4139682020-06-24T03:32:31ZKonstruerad legitimitet eller samhällsmedvetenhet? : En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter.sweBerglund Eriksson, KlaraWallin, EmmaUppsala universitet, Medier och kommunikationUppsala universitet, Medier och kommunikation2020Public RelationsCorporate Social ResponsibilityCSR-communicationLegitimacyTourism.Media and CommunicationsMedie- och kommunikationsvetenskapTitle: Constructed legitimacy or social responsibility? A qualitative study of the tour operator TUI’s CSR-communication directed to Swedish consumers (Konstruerad legitimitet eller samhällsmedvetenhet? En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter) Authors: Emma Wallin and Klara Berglund Eriksson Aim: The purpose of this study is to investigate how the tour operator concern TUI work to achieve legitimacy during a period of criticism towards the travel industry, by studying their CSR-communication. This is done by answering following questions: <ol type="1">Does TUI use CSR-communication as a way to achieve legitimacy? How does TUI communicate their CSR-commitment in their relationship with Swedish consumers? Which tendencies of Suchman’s legimicity types can be found in TUI’s CSR-communication? Method/Material: To answer the research questions we have analysed material from TUI’s sustainability report of 2018, their press releases from 2018-2019 and content from the page of sustainability at TUI Sweden’s website. The material was collected by document analysis and analysed through a qualitative content analysis. Main Results: Our study indicates that TUI use CSR-communication to achieve legitimacy and maintains two of Suchman’s legimicity types: pragmatic and moral. TUI primarily use one-way communication and the study indicates that there is an economic interest behind their work with achieving legitimacy through their CSR-communication. Number of pages: 50 pages Course: Media and Communication studies C Department: Department of Informatics and media University: Uppsala University Period: Spring 2020 Tutor: Martin Landahl Keywords: Public Relations, Corporate Social Responsibility, CSR-communication, Legitimacy, Tourism. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413968application/pdfinfo:eu-repo/semantics/openAccess |
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Swedish |
format |
Others
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Public Relations Corporate Social Responsibility CSR-communication Legitimacy Tourism. Media and Communications Medie- och kommunikationsvetenskap |
spellingShingle |
Public Relations Corporate Social Responsibility CSR-communication Legitimacy Tourism. Media and Communications Medie- och kommunikationsvetenskap Berglund Eriksson, Klara Wallin, Emma Konstruerad legitimitet eller samhällsmedvetenhet? : En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter. |
description |
Title: Constructed legitimacy or social responsibility? A qualitative study of the tour operator TUI’s CSR-communication directed to Swedish consumers (Konstruerad legitimitet eller samhällsmedvetenhet? En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter) Authors: Emma Wallin and Klara Berglund Eriksson Aim: The purpose of this study is to investigate how the tour operator concern TUI work to achieve legitimacy during a period of criticism towards the travel industry, by studying their CSR-communication. This is done by answering following questions: <ol type="1">Does TUI use CSR-communication as a way to achieve legitimacy? How does TUI communicate their CSR-commitment in their relationship with Swedish consumers? Which tendencies of Suchman’s legimicity types can be found in TUI’s CSR-communication? Method/Material: To answer the research questions we have analysed material from TUI’s sustainability report of 2018, their press releases from 2018-2019 and content from the page of sustainability at TUI Sweden’s website. The material was collected by document analysis and analysed through a qualitative content analysis. Main Results: Our study indicates that TUI use CSR-communication to achieve legitimacy and maintains two of Suchman’s legimicity types: pragmatic and moral. TUI primarily use one-way communication and the study indicates that there is an economic interest behind their work with achieving legitimacy through their CSR-communication. Number of pages: 50 pages Course: Media and Communication studies C Department: Department of Informatics and media University: Uppsala University Period: Spring 2020 Tutor: Martin Landahl Keywords: Public Relations, Corporate Social Responsibility, CSR-communication, Legitimacy, Tourism. |
author |
Berglund Eriksson, Klara Wallin, Emma |
author_facet |
Berglund Eriksson, Klara Wallin, Emma |
author_sort |
Berglund Eriksson, Klara |
title |
Konstruerad legitimitet eller samhällsmedvetenhet? : En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter. |
title_short |
Konstruerad legitimitet eller samhällsmedvetenhet? : En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter. |
title_full |
Konstruerad legitimitet eller samhällsmedvetenhet? : En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter. |
title_fullStr |
Konstruerad legitimitet eller samhällsmedvetenhet? : En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter. |
title_full_unstemmed |
Konstruerad legitimitet eller samhällsmedvetenhet? : En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter. |
title_sort |
konstruerad legitimitet eller samhällsmedvetenhet? : en kvalitativ studie av charterbolaget tuis csr-kommunikation till svenska konsumenter. |
publisher |
Uppsala universitet, Medier och kommunikation |
publishDate |
2020 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413968 |
work_keys_str_mv |
AT berglunderikssonklara konstrueradlegitimitetellersamhallsmedvetenhetenkvalitativstudieavcharterbolagettuiscsrkommunikationtillsvenskakonsumenter AT wallinemma konstrueradlegitimitetellersamhallsmedvetenhetenkvalitativstudieavcharterbolagettuiscsrkommunikationtillsvenskakonsumenter |
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1719323697361190912 |