The Effects of Framing on Crowdfunding Success : How do message framing elements in a campaign’s video pitch influence funding success?
Crowdfunding allows entrepreneurs and start-ups to raise capital through the use of online platforms as an alternative from traditional funding. During the process of launching a campaign, entrepreneurs are faced with multiple decisions regarding the content to upload. Among these, founders must dec...
Main Authors: | Cantú Villarreal, Melissa Valeria, Vasiljević, Ana |
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Format: | Others |
Language: | English |
Published: |
Uppsala universitet, Företagsekonomiska institutionen
2021
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447717 |
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