Internships in Public Relations and Advertising: The Nature of the Experience From the Student's Perspective
This qualitative content analysis examines the nature of experience of public relations and advertising interns. Three decades of scholarly inquiry into the internship experience has provided little insight into the actual experience of the interns themselves. Yet what is learned directly from the...
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ndltd-USF-oai-scholarcommons.usf.edu-etd-43282015-09-30T04:40:38Z Internships in Public Relations and Advertising: The Nature of the Experience From the Student's Perspective Gugerty, Catherine Ann This qualitative content analysis examines the nature of experience of public relations and advertising interns. Three decades of scholarly inquiry into the internship experience has provided little insight into the actual experience of the interns themselves. Yet what is learned directly from their individual experience can provide both educators and professionals valuable insight for enhancing the learning process. The following study is a qualitative content analysis of journals and focus groups of undergraduates enrolled in public relations and advertising internships/practicums. The interns' experience follows four themes: (1) the perception of importance; (2) perceived learning benefits; (3) influence of supervisors; and (4) the quest for meaningful work. Through these themes, the experiential learning cycle is evidenced as students reflect, conceptualize, and experiment through their experience. 2011-01-01T08:00:00Z text application/pdf http://scholarcommons.usf.edu/etd/3133 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=4328&context=etd default Graduate Theses and Dissertations Scholar Commons Advertising Experiential learning Internship Public Relations American Studies Arts and Humanities Mass Communication |
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Advertising Experiential learning Internship Public Relations American Studies Arts and Humanities Mass Communication |
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Advertising Experiential learning Internship Public Relations American Studies Arts and Humanities Mass Communication Gugerty, Catherine Ann Internships in Public Relations and Advertising: The Nature of the Experience From the Student's Perspective |
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This qualitative content analysis examines the nature of experience of public relations and advertising interns. Three decades of scholarly inquiry into the internship experience has provided little insight into the actual experience of the interns themselves. Yet what is learned directly from their individual experience can provide both educators and professionals valuable insight for enhancing the learning process. The following study is a qualitative content analysis of journals and focus groups of undergraduates enrolled in public relations and advertising internships/practicums. The interns' experience follows four themes: (1) the perception of importance; (2) perceived learning benefits; (3) influence of supervisors; and (4) the quest for meaningful work. Through these themes, the experiential learning cycle is evidenced as students reflect, conceptualize, and experiment through their experience. |
author |
Gugerty, Catherine Ann |
author_facet |
Gugerty, Catherine Ann |
author_sort |
Gugerty, Catherine Ann |
title |
Internships in Public Relations and Advertising: The Nature of the Experience From the Student's Perspective |
title_short |
Internships in Public Relations and Advertising: The Nature of the Experience From the Student's Perspective |
title_full |
Internships in Public Relations and Advertising: The Nature of the Experience From the Student's Perspective |
title_fullStr |
Internships in Public Relations and Advertising: The Nature of the Experience From the Student's Perspective |
title_full_unstemmed |
Internships in Public Relations and Advertising: The Nature of the Experience From the Student's Perspective |
title_sort |
internships in public relations and advertising: the nature of the experience from the student's perspective |
publisher |
Scholar Commons |
publishDate |
2011 |
url |
http://scholarcommons.usf.edu/etd/3133 http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=4328&context=etd |
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