Multivariate beta binomial distribution model as a web media exposure model
This study develops and tests a new multivariate distribution model for the estimation of advertising vehicle exposure. The new multivariate distribution model is developed as three versions (i.e., one which doesn't adjust negative probabilities, and the others which adjust negative probabiliti...
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| Format: | Others |
| Language: | English |
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2008
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| Online Access: | http://hdl.handle.net/2152/3215 |