In the face of legal crises : how marketers creatively respond to legal challenges

In the face of legal crises : how marketers creatively respond to legal challenges

This paper seeks to chronicle the different ways marketers have successfully defended and/or defeated legal challenges that seek to stump their creativity. Previous research, existing laws and regulating agencies are surveyed to define the current lay of the land. Ten unique cases are analyzed to di...

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Bibliographic Details
Main Author: Merchant, Sonia Nadir
Format: Others
Language:English
Published: 2011
Subjects:
Law
Advertising and law
Advertising
Case analysis
Creative responses to legal challenges
Online Access:http://hdl.handle.net/2152/ETD-UT-2011-08-4077
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spelling ndltd-UTEXAS-oai-repositories.lib.utexas.edu-2152-ETD-UT-2011-08-40772015-09-20T17:03:40ZIn the face of legal crises : how marketers creatively respond to legal challengesMerchant, Sonia NadirLawAdvertising and lawAdvertisingCase analysisCreative responses to legal challengesThis paper seeks to chronicle the different ways marketers have successfully defended and/or defeated legal challenges that seek to stump their creativity. Previous research, existing laws and regulating agencies are surveyed to define the current lay of the land. Ten unique cases are analyzed to discover over ten alternate responses that brand ambassadors have either successfully or unsuccessfully provided in the face of legal crisis. The findings are summarized, and further research avenues are suggested with the aspiration that up-and-coming brands gain insights from lessons learned in the past.text2011-10-06T20:06:03Z2011-10-06T20:06:03Z2011-082011-10-06August 20112011-10-06T20:06:14Zthesisapplication/pdfhttp://hdl.handle.net/2152/ETD-UT-2011-08-40772152/ETD-UT-2011-08-4077eng
collection NDLTD
language English
format Others
sources NDLTD
topic Law
Advertising and law
Advertising
Case analysis
Creative responses to legal challenges
spellingShingle Law
Advertising and law
Advertising
Case analysis
Creative responses to legal challenges
Merchant, Sonia Nadir
In the face of legal crises : how marketers creatively respond to legal challenges
description This paper seeks to chronicle the different ways marketers have successfully defended and/or defeated legal challenges that seek to stump their creativity. Previous research, existing laws and regulating agencies are surveyed to define the current lay of the land. Ten unique cases are analyzed to discover over ten alternate responses that brand ambassadors have either successfully or unsuccessfully provided in the face of legal crisis. The findings are summarized, and further research avenues are suggested with the aspiration that up-and-coming brands gain insights from lessons learned in the past. === text
author Merchant, Sonia Nadir
author_facet Merchant, Sonia Nadir
author_sort Merchant, Sonia Nadir
title In the face of legal crises : how marketers creatively respond to legal challenges
title_short In the face of legal crises : how marketers creatively respond to legal challenges
title_full In the face of legal crises : how marketers creatively respond to legal challenges
title_fullStr In the face of legal crises : how marketers creatively respond to legal challenges
title_full_unstemmed In the face of legal crises : how marketers creatively respond to legal challenges
title_sort in the face of legal crises : how marketers creatively respond to legal challenges
publishDate 2011
url http://hdl.handle.net/2152/ETD-UT-2011-08-4077
work_keys_str_mv AT merchantsonianadir inthefaceoflegalcriseshowmarketerscreativelyrespondtolegalchallenges
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