In the face of legal crises : how marketers creatively respond to legal challenges
This paper seeks to chronicle the different ways marketers have successfully defended and/or defeated legal challenges that seek to stump their creativity. Previous research, existing laws and regulating agencies are surveyed to define the current lay of the land. Ten unique cases are analyzed to di...
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ndltd-UTEXAS-oai-repositories.lib.utexas.edu-2152-ETD-UT-2011-08-40772015-09-20T17:03:40ZIn the face of legal crises : how marketers creatively respond to legal challengesMerchant, Sonia NadirLawAdvertising and lawAdvertisingCase analysisCreative responses to legal challengesThis paper seeks to chronicle the different ways marketers have successfully defended and/or defeated legal challenges that seek to stump their creativity. Previous research, existing laws and regulating agencies are surveyed to define the current lay of the land. Ten unique cases are analyzed to discover over ten alternate responses that brand ambassadors have either successfully or unsuccessfully provided in the face of legal crisis. The findings are summarized, and further research avenues are suggested with the aspiration that up-and-coming brands gain insights from lessons learned in the past.text2011-10-06T20:06:03Z2011-10-06T20:06:03Z2011-082011-10-06August 20112011-10-06T20:06:14Zthesisapplication/pdfhttp://hdl.handle.net/2152/ETD-UT-2011-08-40772152/ETD-UT-2011-08-4077eng |
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Law Advertising and law Advertising Case analysis Creative responses to legal challenges |
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Law Advertising and law Advertising Case analysis Creative responses to legal challenges Merchant, Sonia Nadir In the face of legal crises : how marketers creatively respond to legal challenges |
description |
This paper seeks to chronicle the different ways marketers have successfully defended and/or defeated legal challenges that seek to stump their creativity. Previous research, existing laws and regulating agencies are surveyed to define the current lay of the land. Ten unique cases are analyzed to discover over ten alternate responses that brand ambassadors have either successfully or unsuccessfully provided in the face of legal crisis. The findings are summarized, and further research avenues are suggested with the aspiration that up-and-coming brands gain insights from lessons learned in the past. === text |
author |
Merchant, Sonia Nadir |
author_facet |
Merchant, Sonia Nadir |
author_sort |
Merchant, Sonia Nadir |
title |
In the face of legal crises : how marketers creatively respond to legal challenges |
title_short |
In the face of legal crises : how marketers creatively respond to legal challenges |
title_full |
In the face of legal crises : how marketers creatively respond to legal challenges |
title_fullStr |
In the face of legal crises : how marketers creatively respond to legal challenges |
title_full_unstemmed |
In the face of legal crises : how marketers creatively respond to legal challenges |
title_sort |
in the face of legal crises : how marketers creatively respond to legal challenges |
publishDate |
2011 |
url |
http://hdl.handle.net/2152/ETD-UT-2011-08-4077 |
work_keys_str_mv |
AT merchantsonianadir inthefaceoflegalcriseshowmarketerscreativelyrespondtolegalchallenges |
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