In the face of legal crises : how marketers creatively respond to legal challenges
This paper seeks to chronicle the different ways marketers have successfully defended and/or defeated legal challenges that seek to stump their creativity. Previous research, existing laws and regulating agencies are surveyed to define the current lay of the land. Ten unique cases are analyzed to di...
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| Format: | Others |
| Language: | English |
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2011
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| Online Access: | http://hdl.handle.net/2152/ETD-UT-2011-08-4077 |