Direct to consumer prescription drug advertising

Direct to consumer prescription drug advertising

This study intended to examine the effects of Direct-to-Consumer prescription drug advertising (DTCA). Looking specifically for the behavioral effects that exposure to DTCA had on consumers, data was collected about respondents’ actions after seeing or hearing an advertisement for a prescription dr...

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Bibliographic Details
Main Author: Linden, Jeffrey Michael
Format: Others
Language:English
Published: 2012
Subjects:
Direct-to-consumer advertising
Prescription drug advertising
DTCA
Online Access:http://hdl.handle.net/2152/ETD-UT-2012-08-5945
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spelling ndltd-UTEXAS-oai-repositories.lib.utexas.edu-2152-ETD-UT-2012-08-59452015-09-20T17:12:25ZDirect to consumer prescription drug advertisingLinden, Jeffrey MichaelDirect-to-consumer advertisingPrescription drug advertisingDTCAThis study intended to examine the effects of Direct-to-Consumer prescription drug advertising (DTCA). Looking specifically for the behavioral effects that exposure to DTCA had on consumers, data was collected about respondents’ actions after seeing or hearing an advertisement for a prescription drug. Application of the Theory of Planned Behavior and the Theory of Uses and Gratifications demonstrated the potential psychological factors at play throughout consumers’ decision making process. Advertising congruence with media use was an important aspect of the study as well as grasping respondents’ perception of behavioral control with regard to requesting prescription drugs from their doctor. A small portion of this study examined how physician prescribing behavior was affected by DTCA.text2012-11-26T18:45:25Z2012-11-26T18:45:25Z2012-082012-11-26August 20122012-11-26T18:45:37Zthesisapplication/pdfhttp://hdl.handle.net/2152/ETD-UT-2012-08-59452152/ETD-UT-2012-08-5945eng
collection NDLTD
language English
format Others
sources NDLTD
topic Direct-to-consumer advertising
Prescription drug advertising
DTCA
spellingShingle Direct-to-consumer advertising
Prescription drug advertising
DTCA
Linden, Jeffrey Michael
Direct to consumer prescription drug advertising
description This study intended to examine the effects of Direct-to-Consumer prescription drug advertising (DTCA). Looking specifically for the behavioral effects that exposure to DTCA had on consumers, data was collected about respondents’ actions after seeing or hearing an advertisement for a prescription drug. Application of the Theory of Planned Behavior and the Theory of Uses and Gratifications demonstrated the potential psychological factors at play throughout consumers’ decision making process. Advertising congruence with media use was an important aspect of the study as well as grasping respondents’ perception of behavioral control with regard to requesting prescription drugs from their doctor. A small portion of this study examined how physician prescribing behavior was affected by DTCA. === text
author Linden, Jeffrey Michael
author_facet Linden, Jeffrey Michael
author_sort Linden, Jeffrey Michael
title Direct to consumer prescription drug advertising
title_short Direct to consumer prescription drug advertising
title_full Direct to consumer prescription drug advertising
title_fullStr Direct to consumer prescription drug advertising
title_full_unstemmed Direct to consumer prescription drug advertising
title_sort direct to consumer prescription drug advertising
publishDate 2012
url http://hdl.handle.net/2152/ETD-UT-2012-08-5945
work_keys_str_mv AT lindenjeffreymichael directtoconsumerprescriptiondrugadvertising
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