Reputation as a Basis for Trust
This project is concerned with the process by which individuals consume and process reputational information, and how reputations inform decisions to engage in trusting behavior, especially in online market contexts. In this dissertation I develop a social cognitive model, grounded in schema theory...
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| Format: | Others |
| Language: | en |
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VANDERBILT
2008
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| Online Access: | http://etd.library.vanderbilt.edu/available/etd-04022008-172251/ |