Pricing to manage export channel relationships
In a novel approach using agency theory, we conceptualize export pricing as price manipulations an exporter initiates to cope with the distributor-level, internal competition with the other product lines the distributor carries. We argue that suppliers can influence foreign resellers' behaviors...
| Main Authors: | , |
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| Format: | Others |
| Language: | en |
| Published: |
Elsevier
2014
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| Subjects: | |
| Online Access: | http://epub.wu.ac.at/4392/1/Obadia_Stottinger_IBR_wuepub.pdf http://dx.doi.org/10.1016/j.ibusrev.2014.08.005 |