Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing
With this study we wanted to test the hypothesis that individual like and dislike as occurring in relation to brand attitude can be objectively assessed. First, individuals rated common brands with respect to subjective preference. Then, they volunteered in an experiment during which their most like...
| Main Authors: | , , |
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| Format: | Others |
| Language: | en |
| Published: |
Public Library of Science
2011
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| Online Access: | http://epub.wu.ac.at/4998/1/Walla_etal_2011_PLoS%2DONE_Objective%2DMeasures%2Dof%2DEmotion.pdf http://dx.doi.org/10.1371/journal.pone.0026782 |