Fooling the company - The Corporate Jester As Driving Force For Organizational Change
This conceptual article proposes the establishing of the position of a corporate jester to support organizational change processes. The article focuses on the inevitable transformations companies have to go through, given the diversification and pluralization of the workforce. The corporate jeste...
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Format: | Others |
Language: | en |
Published: |
Computer Science Journals
2012
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Online Access: | http://epub.wu.ac.at/5126/1/IJBRM%2D128.pdf |
Summary: | This conceptual article proposes the establishing of the position of a corporate jester to support
organizational change processes. The article focuses on the inevitable transformations
companies have to go through, given the diversification and pluralization of the workforce. The
corporate jester theoretically is framed as part of an organizational "comical artifact staging", that
by utilizing humor as an element of organizational change, experiences more openness and less
resistance than more educative tools. (author's abstract) |
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