Improving predictive validity of choice-based conjoint models
Up to date, it is unclear how Choice-Based Conjoint (CBC) models perform in terms of forecasting (external) real world aggregate shop data. In this contribution, we measure the performance of a Latent Class CBC model - not with an experimental holdout sample - but with aggregate real world scanning...
| Main Authors: | , |
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| Format: | Others |
| Language: | en |
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SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business
2000
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| Subjects: | |
| Online Access: | http://epub.wu.ac.at/1372/1/document.pdf |