Simultaneous Media Usage: Effects on Attention
Media layering, the simultaneous use of multiple unrelated media sources, has been documented as an increasing behavior trend (Roberts, Foehr, & Rideout, 2005) that marks a qualitative and quantitative difference in the way media is experienced. Presently, the impact on consumers from media laye...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/26200 http://scholar.lib.vt.edu/theses/available/etd-02142008-172617/ |