The Timing and Magnitude of Monetary Reward: Testing Hypotheses from Expectancy vs. Reciprocity Theory
Social psychologists have noted that compliance strategies based on the social norm of reciprocity can be an effective tool for changing behavior (e.g., Cialdini, 2001). In contrast to expectancy-based behavior-change strategies, which offer a reward after a behavior is completed (post-behavior rewa...
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Virginia Tech
2011
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| Online Access: | http://hdl.handle.net/10919/9846 http://scholar.lib.vt.edu/theses/available/etd-11132003-193736 |